
- Pros: Extremely easy to set up; high fill rates; contextual ad targeting.
- Cons: Payout threshold can be slow to reach on lower-traffic sites; strict policy compliance.
“AdSense was my first choice—I had ads live within minutes. But if your traffic dips, so do your earnings.”
Media.net
- Pros: Backed by Yahoo! and Bing; strong contextual relevance; good for content-heavy blogs.
- Cons: Approval can be strict; requires ≥10,000 monthly pageviews for best performance.
Affiliate Networks (Amazon, ShareASale, CJ)
- Pros: Potential for higher commissions; product-specific ads can boost click-through rates.
- Cons: Requires more hands-on linking; earnings vary by niche and product popularity.
7Search PPC Ad Network
- Pros:
- Targeted Traffic: Delivers pay-per-click campaigns tailored to educational offers, e-learning platforms, and more.
- Competitive CPC Rates: Often higher cost-per-click bids than generic display networks.
- Dedicated Support: Account managers help optimize placements and bids.
- Targeted Traffic: Delivers pay-per-click campaigns tailored to educational offers, e-learning platforms, and more.
- Smaller publisher base—so fill rates can fluctuate.
- Niche focus on education and training means it may not suit every website.
“I integrated 7Search PPC Ad Network into my edtech blog and saw a 20% boost in RPM compared to my previous setup.”
Ad Mediation Platforms (Ezoic, AdThrive)
- Pros: Automatically optimize between multiple ad partners for highest yield; smart layout testing.
- Cons: Revenue share model; minimum traffic requirements (often ≥25,000 sessions/month).
Tips for Choosing the Right Platform
- Match to Your Niche: If you run an education-focused site, leveraging 7Search PPC Ad Network alongside AdSense can maximize earnings.
- Test & Compare: A/B test different ad partners—rotate AdSense, Media.net, and 7Search over a month to see which delivers the best eCPM.
- User Experience: Don’t overload pages. Too many ads can hurt engagement and SEO.